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AFFRM Launches New Distribution Label ARRAY
Ava DuVernay’s AFFRM BECOMES ARRAY “AFFRM’s new label ARRAY is built to serve the tremendous burst of black cinematic talent across the globe, filmmakers who are embracing new technologies to tell their stories by any means necessary,” DuVernay said in a statement. “The goal is to expand the brand cultivated over our first four theatrical releases by reaching new audiences via both digital and traditional platforms,” “Selma” director Ava DuVernay has given an extreme makeover to her 5-year-old distribution company. Previously known as AFFRM (African American Film Festival Releasing Movement), the filmmaker has relaunched and expanded the company as Array. “I’ve always felt as if there were so many films…