Philadelphia 76ers Buy Black Program

POST UPDATE: 5/12/2021 (original post January 11, 2021)

Here’s who got the money and exposure!

Robinson Garcia appreciated being selected as a Philadelphia 76ers and Firstrust Small Business Spotlight winner and having her skin care brand promoted. Winning businesses received a $2,500 grant from Firstrust Bank and are being featured in videos on the 76ers media platforms and website.

“It just helped to get our message out to more people,” Robinson Garcia says of the initiative.

“They kind of helped to amplify our voice. It’s kind of difficult to get exposure sometimes, especially where there is so much competition among beauty brands.”

DVINITI joins five other Small Business Spotlight winners including, Dynasty Exteriors, which specializes in installing windows, roofing, siding, and doors; Dillonades, a speciality juice company; Faheem’s Hands of Precision, which provides professional barbering services; The Fresh Works, a sandwich shop and Whimsicle, a gourmet popsicle business.

“Firstrust is thrilled to be able to provide grants to these tremendous Black-owned small businesses to help them continue to grow and serve the community, especially alongside our long-term partner, the 76ers,” Tim Abell, president of Firstrust said in a news release…READ Story Philadelphia Tribune

The Philadelphia 76ers have announced that the team will begin accepting applications for the 76ers Buy Black Program. The 76ers Buy Black Program was developed to promote local, Black-owned businesses and provide them with expert marketing consultation, advertising value, educational programs, and additional tools to succeed.

Businesses that apply will be eligible for other resources such as grant opportunities, assistance accessing Payroll Protection Program loans, networking events, and future 76ers business programs.