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SXSW Online 2021 Coverage

March 24, 2021 /

by Le Anne Lindsay, Editor

JUMP TO:5 QUESTIONS FOR SHORTS FILMMAKERSDEMI LOVATO: DANCING WITH THE DEVILDREAMSINTRODUCING SELMA BLAIRPOTATO DREAMS OF AMERICA
Keynote Speaker
STACEY ABRAMS		SHONDALAND

UNDER THE VOLCANO		Pitch-Artificial Intelligence, Robotics & VoiceA Conversation with TARAJI P. HENSON SXSW Online XRA Conversation with QUEEN LATIFAH & LL COOL J
WeWork: or the Making and Breaking of a $47 Billion Unicorn!CHAD
A Conversation with the RUSSO BROS		JURY AWARDSA Conversation with Ava DuVernay – ARRAY CREWTHE FALLOUTFILMS DIRECTED BY WOMEN

DAY 1

Attended the Opening Remarks which included breathing meditation by Yoga with Adriene.  Like most of the world, I discovered Adriene’s Yoga channel during last year’s COVID Quarantine and continue to practice with her a couple times a week. She said she received over 3 million new subscribers to her YouTube channel in the last year.  Which makes sense with everyone being home and trying to keep sane. It’s good to know that many people were seeking healthy ways to combat stress and fear.  What I didn’t know is that Adrienne began her career as an actress; she and her Yoga with Adriene business partner, Chris Sharpe, met on the set of a horror movie of all things!  I never knew where she hung her mat, so to speak, turns out she and faithful sleepy dog Benji are in Austin TX.

VIRTUAL REALITY AND INTERACTIVE PLAY IS A BIG ASPECT OF SXSW

I received an invitation to join SXSW Online XR – Press Preview and took way too much time to read through ALL the instructions and sign up for VRChat, but I didn’t realize that you’d have to download software to your PC and my C drive is in the red, so I didn’t attend.  But for the life of me I still never saw where you can add your VRChat handle to your SXSW profile! I spent so much time trying to do this before realizing I wouldn’t be able to participate anyway.  I tried joining the Zoom help desk at appointed time, no one showed up. I tried the Chat XR help and no one ever answered.

Briefly I jumped into this conference: Aquaculture, Food Systems and Climate Change, In the context of the global climate crisis and the global health crisis, the immense challenge humanity faces is that of transforming our global food systems. Food is simply the biggest lever we have to combat climate change and improve the health and wellbeing of the planet’s growing population. Aquaculture- the farming of aquatic animals and plants, is vital as the planet’s fastest growing food production system.

Also hung out in SHONDALAND for a bit, for those not in the know – ShondaLand is an American television production company founded by (black female) television writer/producer Shonda Rhimes. She founded it to be one of the production companies of her first series Grey’s Anatomy in 2005.
I didn’t know Shondaland also produces podcasts. But I mainly wanted to see what they were gonna say about BRIDGERTON (click for T&T post) they didn’t say anything worth reporting so I ducked out to watch my first film of Day 1.

POTATO DREAMS OF AMERICA – Filmmaker Wes Hurley
World Premiere | English | Narrative Feature | 96 Min | SXSW Screening

This is a coming of age story based on writer/director Wes Hurley’s life as a kid nicknamed Potato (Hersh Powers/Tyler Bocock) growing up in Russia in the late 80’s, loving everything about American TV and Movies.  He’s being raised by his open-minded, independent mother (Sera Barbieri /Marya Sea Kaminski ) and a feisty, plain speaking grandmother (Lea DeLaria). Potato is a funny kid full of stories, he’s got a group of mates he hangs with early on, but as puberty sets in, he finds he has nothing in common with these boys for many reason, one of which he’s questioning his sexuality.  His mother is a doctor for a prison. She’s asked constantly to lie on her reports about “accidents” happening to prisoners. Plus despite it being her full-time position, the prison doesn’t pay her with any regularity.  The only good news is the Fall of the Berlin Wall which allows her to answer an ad for a Mail Order Bride.  So it’s off to America for she and Potato, where life is not at all how they imagined and yet better than they dreamed.

Despite my description of the plot, the movie is a comedy.  It’s retains throughout an off-beat, wry humor. It’s an enjoyable story, except the actors portraying Potato and his mother Lena in Russia (younger versions of the characters) are more likeable than the actors playing the older versions of the characters in America. The continuity is thrown off with the casting as the personalities are so different.

Normally, I don’t like it when movies take place in another country, yet the characters speak English, but in this case it works. 1) because of the surreal quality of the movie  2) They speak perfect English when in Russia, but broken English in America, therefore differentiating between the English that’s supposed to be Russian, and the English they’re learning in the States. 3) Potato says in the beginning of the film that he always knew he should be American, so it goes to show he thinks in English.  3 stars

KEYNOTE SPEAKER: STACEY ABRAMS
Politician, lawyer, voting rights activist – FAIR FIGHT, and author who served in the Georgia House of Representatives from 2007 to 2017

I didn’t know Stacey Abrams was also an author of romantic suspense.  Her latest book will be out May 11th called “While Justice Sleeps” (publisher Doubleday). When asked about how her gift for storytelling has helped her in her political life. Stacey replied (paraphrasing) in 2020/2021 we worked to engage the highest number of communities of color to become active voters in Georgia by getting them to see the story of their power. The  results delivered a Democratic President, the first Jewish and first Black Senators! Unfortunately, this instigated 50 Bills brought to the table, which roll back access to voting rights. As citizens then we have to be ever vigilant and hold accountable those elected. We not only protest in the streets and at the ballot boxes, but also in the halls of power. Being ever present to ensure we are given the best society has to offer.

OPENING NIGHT FILMS: INTRODUCING SELMA BLAIR
&
DEMI LOVATO: DANCING WITH THE DEVIL

Wow! I liked that these two stories of women’s courage book-ended my Day 1.  There’s just so much to unpack in both docs. Selma Blair actress who came on the scene in 1999, best known for kissing Sarah Michelle Gellar in Cruel Intentions was diagnosed with MS in 2017. Since then she’s been dealing with at times severely debilitating symptoms. The doc follows her journey with stem cell replacement which is sometimes hard to watch, but never boring or too depressing. She maintains a good sense of humor about herself. She admits to sometimes being a drama queen. She reveals her love/hate relationship with her mother. We see one of her two sisters being supportive (the other I don’t think wanted to be on camera). Her love for her young son Arthur is heartwarming, giving her the courage to keep going.  This doc is distributed by DiscoveryPlus, not sure when it will be available to stream. 4 stars

Demi Lovato is not someone I knew as a 16 year-old Disney “Princess”. I think I learned of her existence and music about a year before her crash and burn in 2018.  This girl is messed up in the head, but she knows it and she’s doing a great job of coming to terms with why she’s self-destructive and learning self-love.  But the doc which will be told in four-part airing March 23 on YouTube. (shown in its entirety for SXSW) is mainly the story leading up to her massive overdose told by Demi herself, her staff, family (she also has a close relationship with two sisters) her parents, best friends, and her poor choreographer, who Demi’s over-zealous fans tortured on social media, to the point where she lost gigs and credibility. They believe she was responsible for Demi’s nearly fatal overdose, because it happened on this choreographer’s birthday, but finally Demi sets the story straight that it happened way later after the party was over and everyone had gone home. 4 stars

I ended my night with an interactive motion sensor VR experience called DREAM. Director: Robin McNicholas and his team of actors and tech wizards put on a live, online performance set in a virtual midsummer forest. It’s one of these world building exercises in new technology and new ways of telling stories; but it’s kinda boring. Needs more interaction and more plot.

DAY 2

Dipped into a Pitch Conference – Pitch-Artificial Intelligence, Robotics & Voice – it’ the same concept as Sharktank, where a panel of people decide if someone has a good, workable new business or invention.  I watched this woman pitch her company Cradlewise it’s a smart bassinet that becomes a crib. The technology anticipates the moments before a baby awakens and starts rocking ahead of time to put the baby back to sleep . It has AI that learns baby’s habits. 

I guess it’s a good idea, but what if it works too well and every time you go in to check on your child he/she is still sleeping, you could wake them up for their next feeding but what parent wakes a sleeping child?  But then again, I suppose no amount of rocking is going to keep a hungry child from crying so it’s probably not a concern.  I didn’t stay for further Pitches as next up was…

A CONVERSATION WITH TARAJI P. HENSON

Who talked with SELF editor-in-chief Carolyn Kylstra about the projects that kept her sane during COVID lock down like the Mental Health Foundation she named for her father; her hair care line of products; and what it was like having EMPIRE cut short of a few episodes of its final season.  I was kinda hoping Carolyn would ask her about Jussie Smollett, but Taraji probably wouldn’t have spilled any tea anyway.

UNDER THE VOLCANO

If you love music docs like I love music docs, then be sure to find this one Under The Volcano I was completely schooled on all this! directed by Gracie Otto and produced by Cody Greenwood of Rush Films. 

Under the Volcano charts the rise and fall of AIR Studios Montserrat, the recording studio at the centre of the pop universe in the 1980s. Built by Beatles’ producer Sir George Martin in 1979, AIR Studios Montserrat was a custom-built, state-of-the-art recording facility tucked away on a Caribbean paradise. In the shadow of an active volcano, the studio not only attracted the biggest musical talent on the planet, but was the birthplace of mega-hits such as that defined the sound of the ’80s. For a decade, AIR Montserrat formed the backdrop to monumental events in music history including the break-up of The Police, the reunion of The Rolling Stones, and the reinvigoration of Paul McCartney after the tragic murder of John Lennon…READ MORE

A CONVERSATION WITH QUEEN LATIFAH and LL COOL J

Both Queen Latifah and LL Cool J go back so far in the game, they can’t even remember when they first met.  They both talked about their longevity and where they are in their careers. LL has been on NCIS: Los Angeles for 12 seasons and Queen recently joined the CBS family with the revival of THE EQUALIZER – now re-imagined as a black female, divorced, single mother who acts as a vigilante for justice while pursuing her own vendettas.  A lot of the interview did turn into a big plug for CBS; still, it was fun to see them both on the platform.

lft to rt: Director Jed Rothstein, Producer Ross M. Dinerstein Moderated by Randall Lane Editor of FORBES,

WeWork: or the Making and Breaking of a $47 Billion Unicorn!

I was particularly interested in this documentary as my offices for my daygig were at WeWork (16th & Market in Philly) up until COVID19.  I more than enjoyed the whole concept. Loved the decor and layout, the community aspect of the common room, which is more or less a self-serve coffee shop.  There was always free food and drink around. Wework provided breakfast every Monday morning. And they liked to find any excuse to celebrate and provide good stuff. Plus other businesses would come with samples or other Wework tenants would have a catered lunch or breakfast meeting and put the leftovers out for people to devour.  You certainly couldn’t do that now, but at the time, I barely gave a thought to the fact that someone could have coughed or sneezed on the freebie. Not to mention, up until the last month, Wework provided Beer taps on each floor, which opened up at 2pm. In the beginning they were available til 8pm, then 6pm sharp and then no beer 🙁 But there were still other perks, like movies in the afternoons for those with time to goof off from work, there were workshops, and deals, for instance, I got a really good price on my gym membership through Wework. And just a general congenial atmosphere throughout the place. I’ve gotten used to working from home now, but in the beginning I really missed Wework. 

The documentary WeWork: or the Making and Breaking of a $47 Billion Unicorn written and directed by Jed Rothstein Produced by Ross M. Dinerstein soon to be available on HULU, focuses on the eccentric “We Culture” Co-Founder and original CEO Adam Neumann. There is no doubt this guy is a character and he made mistakes, miscalculations, dreamed a little too big and at times was a big hypocrite. But I feel the doc paints him as a crook, a weirdo and deliberate charlatan.  And I don’t think that’s fair. Neither Adam or his wife Rebekah (who’s depicted like a Yoko Ono interloper, even though she was there from the beginning) never did anything illegal. The information on profitability and loss was there for anyone who wanted to really examine the business model. Neumann’s strong suit was getting people to listen to his ideas and follow him, such a strong motivational speaker!  Not only was he able to instill a cult like atmosphere among his WeWork employees, but he could charm investors into believing WeWork was the next Facebook or Amazon (a “unicorn” privately held startup company valued at over $1 billion – term was coined in 2013 by venture capitalist Aileen Lee ) but he didn’t have any actual business acumen or at least it seemed very little. Also, at the same time, he wasn’t concerned about making a profit immediately (although he was very interested in living like someone who’s making a big profit) which is where some of the hypocrisy comes in. Still, his goal was to create a commune like culture so strong that the mere community mind-set itself would change society and in so doing, also become profitable along the way.  It wasn’t just about real estate “renting desks” or tech, which was a joke as no one at Wework ever used the social media platform. If you went on it, you’d see the same few posts in the feed for months before someone might post something new or reach out to another Weworker. And I’m not sure why it languished, probably just a feeling of platform overload, with Facebook, Instagram, Twitter, Snapchat and whatever Slack or Teams being used within your own organization, it’s hard to add another thing.   

The other co-founder Miguel McKelvey is mentioned, but not featured in the doc. He seemed to be more a silent partner. Actually, Adam Neumann is not interviewed either and has not sanctioned the documentary. Yet there’s just so much of what feels like access to him that by the end it’s hard to believe none of the footage was made for the documentary itself – which weaves a great story of self-made guru rise and fall, investment machinations, disillusioned faithful followers and gorgeous Wework locales. – 4 stars

DAY 3 

I wasn’t able to attend any Keynotes or Conference Sessions as I was only able to take off 2 days from work for the Fest.  I also never made it to the “Happy Hour” from 4-5pm where you could converse with other festival attendees like a virtual lounge atmosphere, which of course would require being camera ready, so may be just as well the timing never worked out 😉

CHAD TBS Series

2 episodes of TBS new series CHAD were available to screen. It stars Nasim Pedrad, a 39-year-old woman, as Chad Amani, a 14-year-old Persian American boy who is more than just your average awkward teenager or nerdy guy.  He’s got no filter, doesn’t respect boundaries, and has single minded determination for anything he wants regardless of how it will affect others. And yet it’s funny, in the most cringe worthy of ways.  The 2nd episode features Chad crashing a guys night at the apartment of his Mom’s (Saba Homayoon) brand new boyfriend, Ikrimah (Phillip Mullings Jr.). Ikrimah and all his friends are black, which fascinates Chad who would prefer to turn his Persian card in for a Black one. It’s bad enough he’s there at all, uninvited, but his need to sound “woke” is so offensive. All the guys try to deal with Chad’s race laced speech knowing he’s a kid, until he touches one of the guy’s dreads, then it’s on!  Hopefully, the show will be available on Hulu cause I’m curious to see if they introduce the topics of Chad being Trans and/or on The Spectrum? Regardless, I would definitely check back in to see this kids antics.

THE FALLOUT

Vada’s (Jenna Ortega) little sister Amelia (Lumi Pollack) texts with a 911 emergency, so she excuses herself from class to call her sister back, turns out the younger sibling has just started menstruating; she’s prepared for this female rite of passage, but needs her older sister to share in the moment.  Vada decides to use the ladies room before heading back to class, runs into Mia (Maddie Ziegler), whose applying makeup for picture day, like one does for a Zoom job interview. Vada says something innocuous to Mia, but sends a text about the girl to a friend that’s lightly derogatory. Then bang, next thing you know, life hangs in the balance, as she and Mia, soon joined by a male student with blood on his shirt, all huddle together inside a bathroom stall, praying for their lives as an active shooter rampages the hallways of their school.

THE FALLOUT (SXSW World Premiere) is written and directed by Megan Park in her feature directorial debut, which deservedly won the Grand Jury Prize in the Narrative Feature Film Competition (See all Award Winners below).  This film uses a dramatic inciting incident to tell a smaller more intimate story and it works so beautifully. Vada  (this talented, diminutive actress has an adorably expressive face) reaches out to Mia who despite being viewed as an “It girl”, needed a friend pre-shooting, now left to her own devices, her Dads still out of the country despite knowing their daughter survived a mass shooting, is very open to Vada’s overture of friendship. Their hangout sessions feel believable.  The dialogue is loose, and their teen-ness feels real.

Same holds true with the other decisions Vada makes involving, not dramatically, but still distancing from her family, (mother played by Modern Family’s Julie Bowen) experimenting with sex and drugs, again nothing too crazy; possibly things that may have happened had there not been a tragic event, but there’s always that underlying knowledge that she’s processing. Just like those across the country that have the experience of this horror in common – I’m sure after you attend the vigils and funerals, get counseling, go back to school and graduate. It can seem as though life has returned to normal. But I’m sure in actuality, there’s always gonna be a part of you filled with complicated emotions, too complex to ever fully understand. 5 stars

OTHER #MINIMOVIEREVIEWS OF FILMS DIRECTED BY WOMEN

 WITCH HUNT (Director Elle Callahan) about a dystopian future where women are once again condemned and burned at the stake for witchcraft. It’s just horrible – pacing, acting, story, magic… I’m big into sci-fi, witches, fantasy, speculative fiction and was really looking forward to this one. But I could tell early on it wasn’t going to pick up, or find any richness in the lore. And really, with so much else I needed to see in such a short amount of time, I shouldn’t have even watched it to its dissatisfactory conclusion. 1.5 stars

SEE YOU THEN (director Mari Walker) about a college reunion between what appears to be two girlfriends, Naomi and Kris, (Lynn Chen & Pooya Mohseni ) Only Kris left town as Noami’s boyfriend 14 years ago, without a trace. And Noami has not gotten over it, even now knowing the reason was because Kris is Trans and needed time to transition. The film is rightly dialog heavy with Kris ready to be open and up beat and conversely Naomi is resistant and speaks negatively about her career, husband and children.  The films starts out rocky, both the acting and conversations feels out of sync. But it picks up before the 2nd half, finds it’s footing and makes you care about what both characters have been through. 3 stars

 THE LOST SONS (director Ursula Macfarlane) A hardcore example that Truth is Stranger Than Fiction! What does a baby kidnapped out of a Chicago hospital maternity ward have to do with an abandoned 15 month old on the streets of Atlantic City, NJ? Paul’s journey in discovering his real identity keeps you riveted. Unfortunately, you’re still left with many questions at the end of his journey. 4 stars

SUBJECTS OF DESIRE (director Jennifer Holness) This documentary manages to cover quite a bit. First examining where we are in terms of beauty ideals and the black female.  It re-examines where we’ve been in terms of self-acceptance and society’s judgement in terms of hair, skin tone, body image and value in the eyes of black men. It reminds us of pop culture’s history of placing black females in one of 3 categories: The Mammy, The Jezabel or The Sapphire (Angry Black Woman).  It then introduces new norms, where women of other nationalities strive to imitate black femininity. Inter-cut with interviews featuring India Arie and interestingly, Rachael Dolezal, remember the former NAACP chapter president who identifies as black, but is 100% genetically white.  Subjects of Desire also follows contestants from the 2018 Miss Black America Contest. Below video features Miss Philadelphia Seraiah Nicole. And then the doc opens up to political issues – I wish I was just fighting for the right to be called beautiful (Breonna Taylor and other victims) –  Winner Ryann Richardson of the 50th Anniversary Miss Black America Contest.  4.5 stars

A CONVERSATION WITH AVA DUVERNAY: Disruption Through Diversity

Director/Producer/Distributor and now Tech Manager Ava DuVerany is interview by Franklin Leonard Founder, CEO The Black List. He talks to her about the origins of ARRAY CREW a database of underrepresented eligible film crew talent ready to work as everything from screenwriters to DPs, PAs, gaffers, cinematographers, producers, lighting, sound & set designers and more…  It’s free to use and free to add a profile.  All you have to be is at least 18 years of age with 1 credit.  Soon they hope to expand Array Crew to the UK and Canada and also provide apprenticeship training.

The database is supported financially and actively by studios like Disney, Netflix, Amazon, Lionsgate, Apple+ and more…

DAY 4 

Watched many of the Shorts in several categories, particularly the ones from directors who participated in our 5 Questions Series (see below). One of my favorites was Plaisir  Director/Screenwriter: Molly Gillis
A lonely American faces unrequited love on a farm commune in the south of France. (World Premiere)  I was disappointed that she didn’t reply to participate in being interviewed.

Tinsel & Tine’s 5 Questions Series continues with interviews with SXSW Shorts Filmmakers (Narrative, Documentary, Animated and Student) Click Image to check out the Q&A’s…

Stopped in for half the CONVERSATION WITH THE RUSSO BROTHERS being interview by Elizabeth Banks discussing their Apple+ Movie CHERRY starring Tom Holland.  A movie I’ve yet to see.

This was frustrating to me.  I hated the instructions to using any of the VR type experiences.  Hope they make that more user friendly next time. 

Otherwise, on the whole, I was so impressed with the format and platform for SXSW Online. There seems to be no learning curve in being able to deliver virtual experiences so well, so fast. I think after COVID finally dies down.  Film Festivals should continue to offer online portions, as well as live events. Music stuff, and parties need to be at live venues, but films and panels really don’t need to be. Check out the Jury Award Winners below…

SXSW JURY AWARD WINNERS

Narrative Feature Competition
The Fallout
Director: Megan Park

Special Jury Recognition for Breakthrough Performance

Islands
Director: Martin Edralin
Actor: Rogelio Balagtas

Special Jury Recognition for Exceptional Intimacy in Storytelling

Introducing, Selma Blair
Director: Rachel Fleit

Narrative Shorts

Play It Safe
Director: Mitch Kalisa

Documentary Shorts

Águilas
Directors: Kristy Guevara-Flanagan and Maite Zubiaurre

Midnight Shorts

The Moogai
Director: Jon Bell

Animated Shorts

Nuevo Rico
Director: Kristian Mercado

Special Jury Recognition for Innovation

KKUM
Director: Kang Min Kim

Special Jury Recognition for Storytelling

Your Own Bullshit
Director: Daria Kopiec

See full List

Original Post 2.11.21

Although I posted stuff about Virtual Sundance 2021, I didn’t cover it as press because I forgot to finish filling out my press credentials application. I can’t believe I did that, as this was probably the only year the fest will be virtual no flight/accommodations etc needed.  But I think subconsciously I knew I wouldn’t have time to really devote to it as I was in the crunch time of helping my mother downsize her home and moving her into a Condo.  This endeavor, for those who have yet to experience it, is not for the faint of heart.

On a positive note, I did manage to finish my application for SXSW 2021 (March 16-20) and was approved as press! 

I’ve always wanted to go to Austin, Texas. for this famed music/movies/networking extravaganza of a Festival and hopefully one day I will get there; but it’s so awesome to have a chance to cover it from Philly!

Political trailblazer and Nobel Peace Prize Nominee Stacey Abrams will Keynote #SXSW Online! Check out our latest…

Posted by SXSW on Thursday, February 11, 2021

ONLINE TECHNICAL “HOW TO FEST” INFO

Introducing SXSW Online, a digital experience from March 16–20, 2021 including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW.
The 2021 Film Festival program has 75 features including 57 World Premieres, 3 International Premieres, 4 North American Premieres, 1 U.S. Premieres, 8 Texas Premieres and 53 films from first-time filmmakers + 84 Short Films including Music Videos, 5 Episodic Premieres, 6 Episodic Pilots, 20 Virtual Cinema projects, 14 Title Design entries, plus 30 Special Events.

@sxsw – Twitter | SXSWFestival – Facebook | @sxsw – Instagram | @SXSW – Youtube

HERE’S THE LINE UP OF SXSW FILMS

Use the arrows on the right to make PDF Full Size

Click Image for Line Up of Keynote Speakers

HERE’S SOME OF THE TECHNICAL STUFF ON HOW TO ACCESS VIRTUAL FEST

Several platforms are integrated to create the SXSW Online experience across web, mobile and premium viewing from your TV. A dedicated Connected TV app using Brightcove can be accessed via Apple TV, Roku, Fire TV, Android TV and Samsung TV. This is a dynamic way to experience video content, freeing up your smartphone, tablet and computer to connect with registrants or browse the schedule. With four concurrent channels that are curated by SXSW Programmers in addition to over 600+ on-demand Films, Conference Sessions, Comedy and Live Music Showcases. A fifth channel will host partner programming. Swapcard is the online platform, accessible through web browser and mobile app, for attendee networking and facilitating business connections, as well as viewing channels and all on-demand content.

Be sure to return to this post as this will be where I post my #MiniMovieReviews and Daily Coverage of Virtual #SXSW


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Tinsel & Tine provides year-round free promotion, sparking conversations and awareness, celebration and reviews of the movie industry - from local indie shorts to international films/filmmakers, to studio driven movies/moviemakers. Mixed with a spotlight on Philly Happenings. #MiniMovieReview #PhillyCalendar

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